Web Case Study for Education Institute
Enhancing Navigation & Usability for Better Student Engagement
Education Industry
For Design Phase : 2 Weeks
My Role : UX Designer, UI Designer, UX Researches, UX Tester
35% User Engagement Up within 1st month - (SS attached)
We redesigned the PCHE website to enhance navigation and usability, making it easier for students to find courses and universities. After launching an initial version, our research revealed that poor UI structure and lack of clarity discouraged engagement and conversions. By refining the navigation, improving course and university page structures, and optimizing the user flow, we significantly enhanced the experience—ultimately doubling student inquiries and enrollment rates.
Redesigning PCHE’s Website: More Than Just a Visual Refresh
This project aimed to solve critical usability and engagement issues by:
- Improving navigation to help students easily find courses and universities.
- Enhancing usability to ensure a seamless experience for students and administrators.
- Aligning user needs with business goals to increase engagement and conversions.
The Problem
Students struggled to find the right course and university
The existing PCHE website had major usability challenges:
- Confusing Navigation: Students had difficulty finding relevant courses and matching them with the right universities.
- Lack of Course & University Structure: No clear categorization led to frustration.
- Low Engagement & Conversions: Poor user flow resulted in missed enrollment opportunities.
- Administrative Challenges: Business management identified inefficiencies in the user journey affecting lead generation.
Before Shot
Research
Understanding User & Business Needs
To create a meaningful redesign, I conducted:
📌 User Research & Interviews – Spoke with students to understand their struggles with course selection.
📌 Stakeholder Discussions – Gathered insights from business and admissions teams.
📌 Comparative Analysis – Studied well-structured educational websites for best practices.
📌 Analytics Review – Identified key drop-off points and pain areas.Key Insights:
1️⃣ Students need a clear, guided approach to find courses and universities.
2️⃣ An intuitive user flow is essential to drive engagement and conversions.
3️⃣ Better navigation will reduce frustration and increase enrollment rates.
Setting the Direction
To ensure the redesign aligns with both user and business goals, I established key design principles:
- Clear & Intuitive Navigation – Users should quickly find relevant courses and universities.
- Seamless User Flow – A structured approach from course exploration to enrollment.
- Engagement-Driven Design – Interactive elements to keep users engaged.
- Mobile-First Approach – Ensuring accessibility across devices.
Defining Page Purpose
The previous site had unnecessary or poorly structured pages. To prevent this, I introduced a structured content approach with three guiding questions:
- Who are we helping? (Prospective students, parents, business partners)
- What are we helping them with? (Finding the right course, university, and enrollment guidance)
- How do we ensure they achieve their goal? (Clear user flow, intuitive filtering, and strong CTAs)
Design Process
Creating an Intuitive User Experience
To address these issues, we implemented:
✅ Simplified Navigation & User Flow – A structured system for filtering courses and universities.
✅ Revamped Course & University Pages – Detailed course descriptions, eligibility criteria, and university highlights.
✅ Enhanced Search & Filtering – Helping students quickly find what they need.
✅ Engagement-Boosting Features – Interactive tools, FAQs, and testimonials to guide users.
We replaced outdated structures with a modern, user-friendly framework that ensures a seamless experience for both students and business administrators.
Design System
Design system Components
Final Design Output
Pages Design for PCHE Web
Use simple page structure and UI According to target audience. Because target audience are belong to not a tech savvy people so they need simple and basic layout structure but very user friendly and easy to use.
Result after one month of redesigning web 🚀
What I Learned
🎯 How This Project Challenged Me to Grow
A UX designer’s role is to find the best balance between user needs and business goals. With multiple stakeholders involved in the PCHE website redesign, I quickly realized that a single design wouldn’t satisfy everyone. Instead of aiming for perfection for one group, I focused on crafting an informed, research-driven, and strategic solution that worked for the majority.
Additionally, usability issues on the old website were often due to limitations in the existing tools and structure. I approached these challenges by asking:
“If users are struggling, is it because the system isn’t supporting them well enough?”
Instead of just fixing symptoms, I worked on collaborative problem-solving with stakeholders, ensuring long-term usability improvements.
What I Would Do Differently
🔄 Leverage an Iterative Process for Risk Mitigation
While we had a clear demand for an improved website, some aspects—like course browsing behavior and enrollment flow—needed more real-world testing. I proposed launching a small set of redesigned course pages first, testing user interaction, and refining the design based on feedback. However, due to time and budget constraints, full iteration wasn’t possible.
Moving forward, I would advocate for a phased rollout, ensuring that key design decisions are validated early. Iteration is not just about refining UI—it’s a crucial strategy for minimizing risk, improving engagement, and fostering continuous growth.
By focusing on data-driven decisions, collaboration, and iterative improvements, this project reinforced my belief that great UX comes from balancing business objectives with real user needs.